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Copyright 2007 LandChoices - All Rights Reserved |
Why sponsorship is critical "Today, brands don't have much of a choice. They can either stand for something big and important to their customers, or then can risk being categorized as trivial. In taking up worthwhile causes, brands stick their necks out for something greater and far more purposeful than their everyday work, and in return build brand relevance, organizational ethos and pride, and consumer preference and trust. And the world becomes just a little brighter and better." |
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